Welcome to Gumbay Life Wear

A Tribute to the Sound, Soul, and Strength of Sierra Leone Gumbay Life Wear is a cultural streetwear brand founded by award-winning Sierra Leonean artist, Zua. More than fashion, it’s a movement rooted in the vibrant traditions, music, and enduring spirit of the Sierra Leonean people.

The name “Gumbay” is inspired by the powerful rhythms of our homeland—the sound of drums, the energy of festivals, and the heartbeat of a proud nation. Each piece in the Gumbay collection reflects that energy, telling stories through bold designs and authentic expressions of identity.

Our brand is a reflection of Sierra Leone’s rich heritage, from the colors of the land to the strength of its people. Gumbay Life Wear honors the past, celebrates the present, and inspires the future.

Whether you’re from Sierra Leone or simply drawn to its powerful culture, wearing Gumbay means wearing the strength, unity, and pride of a people who continue to rise.

Live the rhythm. Wear the story. This is Gumbay Life.

Founder’s Message from Zua

“Gumbay Life Wear was born out of love—for my people, my culture, and my country. Growing up in Sierra Leone, I was surrounded by rhythm, resilience, and stories that needed to be told. Through music, I found my voice. Through fashion, I found another way to share that voice with the world.

This brand is my way of giving back, of keeping our traditions alive while inspiring a new generation to walk proudly in their identity. Gumbay isn’t just clothing—it’s a connection. A statement. A celebration.

Thank you for being part of the journey. As we grow, may we always walk with purpose, pride, and power. This is for Sierra Leone. This is for us.” —

Zua, Founder of Gumbay Life Wear